Red is a vibrant colour that represents happiness and having a black outline makes the text stand out. It is obvious that the font is specially made because the 2 c’s are different. This makes the font original and only known to coca cola. The font is in lowercase as today, text written in uppercase comes across as being shouted. However, this may differ 50 years ago when the logo was created.
The golden arches are well known for mcdonalds. The yellow represents happiness. The colours are bold and the logo looks like chips and the box.
The font that McDonalds is written in is easy to read ad quite bold to stand out.
The walker’s font is also well known. With the ‘yellow circle’ behind it represents a potato which crisps are made from. The font is a pretty boring font however it works for the brand. By having it in capitals, the brand name stands out. It is easy to read and you would be able to notice it on different packaging.
The blackberry logo is well known. As it is a business phone the font is neat and easily read. As it is a business phone the punctuation is correct with the capital B’s. Also the text is bold and easy to read so it is easily noticed.
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